Showing posts with label Strategic Preparation. Show all posts
Showing posts with label Strategic Preparation. Show all posts

Saturday, August 8, 2009

The Dao of Strategic Assessment (34): A View from a Saturday Morning Quarterback


We are so globally connected that a cyber disruption can only slow down the momentum of a web-based commerce.

Are you strategically prepared to manage your business when your computerized information systems or one of your primary web communication tools is inoperable?

Assess your settings in terms of your operations. Ask yourself the following questions, "What will my operating costs be if this device is down? ...
What is my backup? ... What is the impact regarding to my relationships to my customers"

Conclusively. spend some time with your IT professional and review your contingency plans. One should never be overly depended on one specific technology.



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August 8, 2009
Professor Main Target of Assault on Twitter
By JENNA WORTHAM and ANDREW E. KRAMER

The cyberattacks Thursday and Friday on Twitter and other popular Web services disrupted the lives of hundreds of millions of Internet users, but the principal target appeared to be one man: a 34-year-old economics professor from the republic of Georgia.

During the assault — the latest eruption in a yearlong skirmish between nationalistic hackers in Russia and Georgia — unidentified attackers sent millions of spam e-mail messages and bombarded Twitter, Facebook and other services with junk messages. The blitz was an attempt to block the professor’s Web pages, where he was revisiting the events leading up to the brief territorial war between Russia and Georgia that began a year ago.

The attacks were “the equivalent of bombing a TV station because you don’t like one of the newscasters,” Mikko Hyppönen, chief research officer of the Internet security firm F-Secure, said in a blog post. “The amount of collateral damage is huge. Millions of users of Twitter, LiveJournal and Facebook have been experiencing problems because of this attack.”

The blogger, a refugee from the Abkhazia region, a territory on the Black Sea disputed between Russia and Georgia, writes under the name Cyxymu, but identified himself only by the name Giorgi in a telephone interview. Giorgi, who said he taught at Sukhumi State University, first noticed Thursday afternoon that LiveJournal, a popular blogging platform, was not working for him. “I decided to go to Facebook,” he said. “And Facebook didn’t work. Then I went to Twitter, and Twitter didn’t work. ‘How strange,’ I thought, ‘What a coincidence they all don’t work at once.’ ”

Security experts say that it is nearly impossible to determine who exactly is behind the attack, which disrupted access to Twitter, Facebook, LiveJournal and some Google sites on Thursday and continued to affect many Twitter users into Friday evening.

But Beth Jones, an analyst with the Internet security firm Sophos, said the assault occurred in two stages.

Early Thursday, the attackers sent out a wave of spam under the name Cyxymu, which is a Latin transliteration of the Cyrillic name of the capital of Abkhazia, Sukhumi. This technique, a “joe job,” is intended to discredit a Web user by making him appear to be the source of a large amount of junk e-mail. “These hackers wanted to make him look responsible for millions of spam e-mails,” said Ms. Jones.

The messages contained links to Giorgi’s accounts on several social networks and Web sites, including Twitter.

The next leg of the attack, Ms. Jones said, was a distributed denial of service, or D.D.O.S., attack aimed at knocking Giorgi off the Web. The hackers used a botnet, a network of thousands of malware-infected personal computers, to direct huge amounts of junk traffic to Cyxymu’s pages on Twitter, LiveJournal, YouTube and Facebook in an attempt to disable them, Ms. Jones said.

The junk messages overwhelmed the services, slowing them, and in the case of Twitter and LiveJournal, shutting them down entirely for a time.

Giorgi said his pages were providing a place for refugees from Abkhazia to exchange memories of their home. The Twitter page had a sepia photograph of a palm-lined city street. “It was nostalgia,” he said.

This week, he began posting day-by-day accounts of the run-up to the conflict that drew partly on posts from his readers inside of Abkhazia, who he said had been describing how the Russian army staged its forces in the region in early August 2008.

“I feel a bit ashamed for the people who lost service because my blog was blocked,” said Giorgi.

The hundreds of millions of Internet users affected were simply “collateral damage,” said Ms. Jones.

The attacks and their aftermath show just how vital Web tools and services are becoming to political discourse — and how vulnerable they are to disruption.

“They aren’t set up to play the role of a global communications network, but very quickly they’ve come to represent that,” said John Palfrey, a law professor and co-director of Harvard University’s Berkman Center for Internet and Society.

The attacks that felled Twitter shed light on the fragility of the popular microblogging service, especially compared to its competitor Facebook, which quickly recovered from the pummeling, said Stefan Tanase, a researcher at Kaspersky Lab, an Internet security firm. Twitter, a small San Francisco company, has been struggling to improve its security even as it tries to manage hypergrowth in the number of users and messages it handles.

But, Mr. Tanase said, “Twitter is definitely a company that is learning fast and reacting fast.”

The outage frustrated many Twitter users. Some migrated over to better-functioning social networks like Facebook and FriendFeed to send messages and follow conversations, said Jeremiah Owyang, an analyst at Forrester Research and a prolific tweeter.

“If Twitter goes down or shuts down permanently, the conversation just shifts somewhere else,” he said.

For others, solving the problem wasn’t quite as simple.

Soren Macbeth, founder and chief executive of StockTwits, a service that lets investors trade news and information about companies, said his service, which is built on Twitter’s infrastructure, was offline Thursday and still hadn’t fully recovered Friday.

“Having the service be intermittent is almost worse than having it be totally down,” he said. “It makes it seem more like our issue, a problem with our service.”

Mr. Macbeth said the service, which receives as many as 10,000 postings a day, had been at Twitter’s mercy since its inception. “It’s very challenging to run a business on top of Twitter,” he said. The difficulties of working with Twitter had already prompted StockTwits to begin developing a stand-alone platform, which the company plans to introduce on Sept. 1.

But for most businesses, Twitter is merely a supplemental marketing tool.

Ben Van Leeuwen, who runs trucks that serve scoops of ice cream to customers around New York City, said he didn’t even notice the service was down. “Sales were the same yesterday as they were the day before,” he said.

Aaron Magness, who heads up new business development and marketing at Zappos.com, an online shoe retailer with a sizable following on Twitter, said in an e-mail message that the outage didn’t affect the company.

“Twitter is one of many communication tools we utilize,” he said. “Luckily, we love talking to our customers and Twitter going down doesn’t impact our phones."

http://www.nytimes.com/2009/08/08/technology/internet/08twitter.html
http://bits.blogs.nytimes.com/2009/08/07/twitter-apps-blocked-as-attacks-continue-friday/?hpw

Sunday, January 18, 2009

Position with the Plan (2)


As mentioned before, the first step is to assess. The next step is to position strategically through planning and preparation.

Good planning and preparation requires a good top to bottom planning process and a strong understanding of fundamentals.

When planning your strategy, always walk through the steps. Review with thoroughness.

If you want to know about how to build a good plan, please contact us at service[@t]collaboration360[doott].com

Replace @t with "@" and doott with "." .


Collaboration360 Consultants (C360). Copyright:2006-2009 © All rights reserved
Copying, posting and reproduction in any form (without prior consent) is an infringement of copyright.

Sunday, December 28, 2008

Pragmatic Strategic Guidelines in Unpredictable Times


Lately, there have been some chaotic situations that gotten us to reread our situational guidelines list

Following are some of our strategic guidelines for the traveling strategists:
  • Plan and prepare early
  • Focus on the safety of you (and your entire team)
  • Leave early. Carry lightly. Travel fast and quietly.
  • Use a transportation service that is trustworthy and reliable
  • Leave for the airport before dawn breaks
  • Arrive promptly and quietly
  • Take rooms between 3rd floor and the 9th floor
  • Never take rooms near elevators and exits
  • Always have a min. of two escape routes
  • Always have a lightweight "Go" bag of essentials available
  • Carry a paper map just in case your PDA is not available
  • Store your corporate data in a separate portable digital storage device
  • Always carry a paper list of contact phone numbers (include fax #'s) and a calling card.
  • Always have some "all-climate" clothes available in your clothing pack
  • When traveling alone, keep one hand free and always be aware of your grand settings.



Why Plan?
"In planning, no useless move. In strategy, no useless move in vain." - Chen Hao

It has been said that a bad plan is always better than no plan. Why? One can always adjust a bad plan. The question is, how can one adjust their strategic focus when they have no plan?



Tactical Deployment
"In the field of observation, fortune favors the prepared mind." - Louis Pasteur
  • Stay centered, relaxed, ground, calm and consciously aware
  • Always play it safe
  • Never make decisions based on emotions
  • Never take large risk for a small gain
  • Focus on executing a purposeful move that propels a gain of strategic value.

Copyright: 2008 © Collaboration360 Consultants
(C360 Consultants).
Copying, posting and reproduction in any form (without prior consent) is an infringement of copyright

Thursday, September 18, 2008

The Importance of Strategic Preparation (1)

"A team that is unable to discern good fortune and misfortune in the as-yet-uninformed does not understand preparations." - Military Methods, 22 (A minor revision on a quote from Sun Bin)


Strategic preparation is not about one thing. It is about many things.

The stages of strategic preparation are:
  • Gather intelligence;
  • Assess the intelligence;
  • Develop a grand plan based on the assessed intelligence;
  • Develop an operational plan that connects with the grand plan;
  • Get the team to connect with the both plans.


"Failure to Prepare is to Prepare to Failure." - Bill Walsh, the Architect of the West Coast Offense. Former Coach of San Francisco Forty Niners (Super Bowl Champions 1981-82, 1984-85, and 1988-89).

A team that knows how to strategically assess themselves, their competition and their settings is a team with a strategic advantage.

Most competitors barely possess the attitude to prepare properly. In some cases, they do not possess the fundamentals of preparing properly. They lack the conscious to assess the opposition. They also have the skills to prepare and plan. These people would rather improvise.

With proper competitive intelligence, one assesses many things. He determines what is happening now and later. Then he builds a proper plan based on that assessed intelligence.

With our Compass AE process, your team builds a plan that enables them to do the following:
  • focus on their critical path while minding their grand settings;
  • focus on the positive situations while avoiding negative situations;
  • anticipate opportunities;
  • adjust strategically;
  • shape the plan and their grand settings; and
  • lead by strategic collaboration.

" ... Organization leads to preparation. . . . Preparation eliminates the unexpected.
Be ready for everything. . . . Overlook nothing. ... " - Brian Billick, Former Head Coach of Baltimore Ravens (Super Bowl Champions 2000-2001 season)


"If you have a plan, and if you have your direction laid out, you can chart your progress to your dreams at each stop along the way. ... And just as important, all along the way you can see how far you've come."
- Michael Shanahan, Current Head Coach of the Denver Broncos (Super Bowl Champions 1997-1998, 1998-1999)



The focus of future entries is on how to prepare your team strategically with our Compass AE process.