Thursday, May 22, 2008

Thank you, Dr. Fellman!

Many thanks to Dr. Fellman of Southern New Hampshire University for the opportunity to do a presentation on "Applying Sun Tzu's (Sunzi's) principles to the Global Economy" for his Multinational Business Strategy class.

We touched on the importance of strategic assessment. Like most people, everyone wants the golden template of strategy. They want a tool that enables teams to finish their project with minimal efforts and maximum results. Sorry! That does not exist yet.

Strategy is the key. The rule of general strategy is "process precedes technology". The professionals know the meaning behind that rule. They
know that technology is not the answer. It is usually a solution with limitations.


Effective strategy development starts with the act of intelligence gathering and assessing the data properly. Once the assessment stage is completed, the strategists build the big picture and then the tactical plan...

From my experience, m
ost people do not want to take time to gather intelligence and assess data.
They want to feel their objective by ad-libbing. Realistically, the improvisers usually wasted their time and their resources by feeling their way around, when they should have taken time to develop a process and comply with it. At the end, they fail more than they succeed.

Someone in the class asked me the question "If you were Starbucks, entering a new market in the Middle East, how would you use Sun Tzu's principles?"

My response was, "In order to use the Sun Tzu's strategic principles properly, one starts with the fundamental step of Sun Tzu's Art of War- "Strategic Assessment" (Chapter One). Assess and recognize the disposition of everyone in that area, then their strategic advantage of the major players and their weaknesses and strengths. ... Once that is established, recognize the competitive situations and conditions for that terrain. Know which of the nine variables that are in play for each competitor, etc. ... When this stage is completed, one can build a grand plan based on the trademarked Sun Tzu's principles. ...

Properly assessing one's grand settings is the key to building a detailed big picture (the Tangible Vision)!?.

Dr. Fellman! Thanks again for the opportunity for allowing us (Collaboration360) to share our knowledge of Chinese Strategies with you and your class.


His response was:

"The Chinese students said that on the Mainland, they don't study Sun Tzu, so they found it very interesting and also very new. They were deeply impressed by your level of knowledge and I was very grateful to have you as a guest lecturer. ... " --- Dr. Phil Fellman

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