We also spent a great deal of time, trying to convince them in the importance of assessing the marketplace settings before building a tangible plan. The problem began when they began to believe that their intuitive feeling is greater than the need for intelligent data.
Sidenote: The beginning section of our future book will focus on the fundamentals of the grand picture and how to develop a tangible strategy from it.
Regardless of the marketplace, the general fundamentals for competing strategically are always the same:
- Assessing the grand picture.
- Positioning oneself with proper planning; and
- Influencing through the implementation of direct and indirect methods.