Sunday, November 30, 2008

The Art of Strategic Assessment


When assessing our competitors, our clients and the grand settings, we ask many questions based on the principles of Sun Zi's Art of War and the rest of the Chinese eight strategy classics.

Following are some of the questions based on the ground level situations:
  • Who is on offense and who is on defense?
  • Who is taking the offensive initiative and who is responding properly?
  • Who is taking the unorthodox approach and who is taking the orthodox approach?
  • Who is in the state of vacuous and the state of substantial?
  • Who is reckless and who is weightless?
  • Who is profiting and who is being harmed?
  • Who is fighting under the state of security and who is fighting under the state of danger?
  • Who is willing to fight to the death and who is fighting to seek life?
  • Who is hungry and who is stated?
  • Who is fatigued and who is at ease?
  • Who is close to victory and who is close to total defeat?
  • Who is advancing and who is retreating at this moment?
  • Who is displaying the state of provocation and who is displaying the state of compulsion?
  • Who is implementing their plans from remote and who is implement from the ground zero?
  • Who is utilizing the "soft methods" and who is utilizing playing "hard methods"?
  • Who is displaying the image of "slowness" and who is displaying the image of "quickness"?
  • Who is displaying the image of "order" and who is displaying the image of "disorder"?
  • Who is displaying the emotion of anger and who is displaying the emotion of spirit?
  • Who is displaying the action of retreating and who is displaying the action of pursuing?
  • What is reality and what is illusion?
Is this how you assess yourself and your opposition?

With the strategic assessment module of our Compass AE process, one starts with a top down view and analyze their grand settings in terms of the following:
  • strategic position;
  • strategic advantage;
  • weaknesses and strengths;
  • competitive terrains;
  • competitive situations;
  • nine contingencies;
  • the planning of the strategic campaign;
  • the deployment of the implementing team;
  • the engaging of the team;
  • the use of intelligence;
  • the intent of the campaign; and
  • the strategic influence.
The strategic assessment module of our Compass AE process is more detailed than your usual SWOT process.

If you are interested in learning more about our Compass AE process, please e-mail us at service[aatt]collaboration360[dott]com
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