Sunday, September 21, 2008

A Great Example of Strategic Assessment

Following is an article on how proper "strategic assessment" is done:


Who will win the Obama vs. Obama election?
Willie Brown Sunday, July 20, 2008

... Don't underestimate the right wing and the Libertarian types' ability to make it interesting - because they will.

And Steve Schmidt - the guy who's running John McCain's campaign - is like Karl Rove's son.

Schmidt is probably one of the best targeter of voters in the country. He really knows how to connect one-on-one with voters.

He doesn't just do polling like other consultants - he uses commercial market studies.

He reduces voting to who shops at Wal-Mart, Target and Costco and how to talk to them. He doesn't give a damn about Wilkes Bashford or Nordstrom shoppers.

He checks out what kind of cars voters are driving, where voters shop, what kind of things they buy, what programs they watch on TV, what they do on weekends.

Then he does the assessment and tailors the campaign's message to convince you that his candidate has your deepest interest at heart.

He was part of my team on the Indian gaming stuff and he ran Arnold Schwarzenegger's re-election campaign as well.

I can't figure out yet how he's going to market McCain, but I can tell you that just like Rove, we won't know how he did it until the election is over.

This article appeared on page B - 1 of the San Francisco Chronicle

1. Gather information (competitive intelligence) properly
2. Assess the intelligence data properly and punctuality.
3. Build a strategic plan (Tangible Vision) based on the assessed data.
Develop an operational plan based on the strategic plan.

Does it sound simple?

Any questions on our Strategic Assessment process, you can contact us at service [aatt] collaboration360 [ddott] com. More information on us can be found here.


M.E. Hom
Chief Architect of

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